How well do you know me?

I love #personalization and I love #bots a tad bit more than people (truth) especially because they are devoid of emotions 🙂 – maybe that changes by the end of this long post. 

Anyways, the point of this post is to know how much personalization do you think is good personalization ? 

As a customer I like those recommendations , those algorithms remembering and learning from what I see , like , dislike and purchase and numerous other factors and suggest or nudge me to take action – but what I don’t like is when it starts getting biased just like us humans and judges me for having been a crazy lunatic frantically looking for everything self development or thinks I’m a wine connoisseur when I have been reading a bunch of articles on wine because I wanted to gift someone who is a wine connoisseur some good wine. Not my fault – in this situation I love wine but not enough to get married to it (you know what I mean!! ) – I do love my glass of the barley delicacy most times 🙂

So, how can we tweak these algorithms to still track me as someone who loves wine but not term me as a wine connoisseur – since as businesses we rely a lot on social media’s data abundance for marketing – I would definitely want to rely on the social network’s data, but will want to clearly understand my customer and also offer him/her variety, changing it up a bit when needed. I’m not talking about changing our #marketing strategy here or setting up different targeting rules on the Ads manager. I’m talking more about the social media giants and their data we rely on to market. 

Can a well developed algorithm or ML software learn your customer and cater to his/her every mood and adjust and amend accordingly to deliver the most amazing customer experience , such that , you no longer are just the website or store he/she shops from but have become his/her untamed , non-marketed , instinctive appeal ? that this personification of you is more human-like but built by a bot! Do our social networks do complete justice to this? or is the data there too muddy with its own biased judgemental algorithms whose roots were initially developed by human beings? 

I think we have advanced so much with data , that now if Netflix tells me “this is what people in your area like” – I find it so lame! ( no offense – I love #Netflix and I don’t need any nudging to tune into #Netflix – you are already part of my daily dose of SANITY :)) There was a time when I used to be intrigued by that, I think it was #pre-COVIDIFICATION! yeah definitely! 

As a customer and as someone who loves a good experience,  I do love my bots with a little bit of emotion and sensitivity when it comes to catering to my needs – at all other times I just want it to be a bot devoid of emotions 🙂 

Ok, I have successfully made this post non-binary….Yayyy! Does anyone resonate with what I have said above?  Which are your favorite social media networks that you think have got this right? Share your philosophical notions or engineering ideas or just thoughts.